Breast Cancer Welfare Association Malaysia (BCWA) was founded in 1986 by medical specialists, who realised the need for peer support for women with breast cancer. It is a tax-exempt organisation registered with the Registrar of Societies Malaysia in 1988, and a member of the Union for International Cancer Control (UICC) and Reach to Recovery International (RRI).

BCWA has a two-pronged approach in its services:

i) Improving the quality of life for women with breast cancer using the Reach to Recovery concept of psychosocial and material support

ii) Reducing the risk of premature mortality by providing public education, early detection of breast cancer and navigation of women for further investigations and timely medical treatment